TIME AND PLACE:

Doors: 10am to 5.45pm daily

@ Design Museum, Shad Thames, London SE1 2YD

Tickets: £13.65 book online (1 ticket for 3 exhibitions)

www.designmuseum.org

Cycle Revolution at London’s world leading Design Museum celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition and looks at where design and innovation may take the riders of the future.

The last decade has seen a revolution in cycling, on a scale not witnessed in the UK since the Second World War.

Cycle Revolution celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition. It brings together bicycles, clothing, accessories, equipment, film and photography to explain where cycling is now and where it might take us in the future.

The exhibition looks at cycling subcultures through four ‘tribes’ – the High Performers who reach Olympic speeds, the Thrill Seekers who take on all terrains, the Urban Riders who pedal our cities mile by mile, and the Cargo Bikers who work on two wheels. British bespoke bicycle frame building is showcased in the exhibition in a recreation of a bicycle making workshop featuring artisans from across the UK.

Cycle Revolution closes with a glimpse into the future of cycling – how it is changing the infrastructure of the city, and how architects, designers and urban planners are responding to the needs of twenty-first century cyclists? Enjoy the ride!

Don’t miss the specially-commissioned Ben Wilson bicycle sculpture in the museum’s Atrium, cycling films in the 1.5 Gallery and series of cycling related talks and events.