Instagram is opening a pop-up shop in Covent Garden with six popular UK Instagram brands. Your’ll be able to meet and chat to the founders on both days! A shopping experience like no other!

The six brands are:
Fashion, @RIXO & @neverfullydressed
Skincare, Hæckels @madeinmargate
Jewellery, @carrie_elizabeth_jewellery
Kids clothing, @scampanddude
Gifting, @oh_squirrel

At the exclusive two-day event some of the most exciting fashion, beauty and lifestyle brands on Instagram including RIXO, Never Fully Dressed and Carrie Elizabeth will showcase capsule collections within an achingly-Instagrammable venue.

The full list includes:
Digital-first fashion brand RIXO; started by two best friends Henrietta Rix & Orlagh McCloskey from a London living room, the business has built an army of 121k Instagram fans thanks to its vintage inspired, hand-painted prints and #HumansofRixo movement.

Womenswear brand @neverfullydressed, known for its effortlessly chic prints and cult shapes. Their inclusive approach and refreshing style videos have gained the brand an impressive international following of over 230k Instagrammers.

Skincare and wild fragrance specialist Hæckels, who create unique and innovative products from natural ingredients sourced from the British coastline and have built a 15k-strong Instagram following.

Inspiring kids (and grown ups!) clothing brand @scampanddude which began life when founder Jo was separated from her children undergoing brain surgery. She was inspired to create a brand that helps kids feel stronger when apart from their loved ones. The brand is now stocked in Liberty and Harrods and has just been awarded ‘Kids Brand of the Year’ by Drapers. They have 72.2k followers on Instagram.

@carrie_elizabeth_jewellery founded three years ago by an ex jewellery buyer who saw a gap in the market for affordable, beautiful, demi-fine jewellery using real diamonds and semi-precious stones. They now have a following of 40k.

Handmade stationery and gifting brand @oh_squirrel which was born from founder Katie spotting a gap in the market for tasteful and fun cards and accessories, which quickly grew the brand’s Instagram following to over 15k. The brand – which has been called a “millennial dream” – is now stocked in Fenwicks and Fortnum & Mason.

As well as browsing the rails and sampling products, shoppers will have a chance to hear first-hand from the founders about what it takes to build and manage a business on Instagram.

 

View this post on Instagram

 

😬😬😬😬 So excited to be a part of @instagram ‘s LIVE shopping event this weekend!!!!! COME SHOP NFD (and other brands) in Covent Garden 💘💘💘

A post shared by neverfullydressed (@neverfullydressed) on

 

View this post on Instagram

 

Super excited to announce that next Friday & Saturday (5th & 6th) we will be doing a Pop Up Shop – hosted by @instagram in Covent Garden, London 👏🏻👏🏻👏🏻 If you’re in the city, come down and say hi! I’ll be there personally both days & look forward to meeting you all. We’ll also be joined by other fabulous brands such as @neverfullydressed @rixolondon @scampanddude ~ If that’s not enough to persuade you I don’t know what is! 💥 #popupshop #instagramforbusiness

A post shared by Carrie Elizabeth (@carrie_elizabeth_jewellery) on

 

View this post on Instagram

 

OUR BIG NEWS! Guess how we’re launching the new range… at a Pop Up Shop hosted by @instagram in Covent Garden, London next week! Instagram have invited 6 brands along to showcase their ranges, which you can shop on Instagram or in real life at the event. This is a huge privilege and something I could have only dreamed of, so I’m very grateful to @instagramforbusiness for such an incredible opportunity! Come along and see the new range, and hang out with Oh Squirrel and Instagram! Swipe to the second image for all the details. I’m going to do a Live tomorrow night at 8pm to tell you more about it, you’re very welcome to leave any questions below. Now, the big question, can you come?!?

A post shared by Stationery & Gift Design (@oh_squirrel) on

www.instagram.com

Location:
Instagram pop up shop, 9 – 11 Shorts Gardens, Seven Dials, Covent Garden, London WC2H 9AT

Times:
10am – 7pm

Price:
Free entry