TIME AND PLACE

Door: 9.30am – 10pm
(Friday 17th June – Sunday 3rd July)

@ Selfridges & Co
400 Oxford Street
London,
W1A 1AB

Entry: Free

As the summer of tennis approaches, Nike Sportswear and Selfridges are serving up a fresh and stylish alternative to queuing from the early hours for a small space on a crowded hill.

In the Ultralounge at Selfridges, located on the London store’s lower-ground floor, fans hungry for something different will find an immersive and stimulating tennis experience. The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style. Exhibited throughout are iconic on and off court moments, recounting Nike’s unique impact on the game.

An array of High-Definition screens will be mounted together in the main auditorium, forming a 360-degree viewing platform that is sociable and inclusive for the crowds keen to soak up the excitement as the tournament unfolds.

For the style-savvy fan, there is also a mix of sartorial offerings in the space, all of which will add a fresh layer of choice to any wardrobe.

So if you’re a tennis fan and looking to watch the qualifying matches tomorrow, where better to do so?

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