Time and Place:
12:00 – 20:30
Until Saturday 29th 2014
@ A little blue van,
TO BOOK A COMPLIMENTARY MARTINI CONSULTATION VISIT: GREYGOOSE.COM/UK
From Thursday 20 November to Saturday 29 November, GREY GOOSE®, The World’s Best Tasting vodka is to unveil GREY GOOSE Boulangerie François, an artisan French bakery camionnette delivery van in London’s prestigious Covent Garden. Hidden inside the camionnette, situated in the piazza, GREY GOOSE has created the world’s most intimate martini cocktail bar, a unique pop up that will serve bespoke GREY GOOSE martinis designed to each individual’s taste profile.
In recognition of GREY GOOSE creator François Thibault’s momentous decision to create ‘a luxury vodka with taste’ in the traditionally brown spirit Cognac region of France using the finest French ingredients, the GREY GOOSE Boulangerie François will feature an art installation display of GREY GOOSE artisan breads. The bread will be created using exactly the same ingredients that GREY GOOSE is crafted from, soft winter Picardie wheat and using spring water naturally filtered through limestone from the Cognac region.
“In the beginning, I was considered a maverick, even an eccentric, for trying to make vodka in historic Cognac, France, from wheat no less. There were many naysayers and sceptics, and all were waiting for me to fail, but I knew I could prove them wrong and create a product that tasted unlike anything available,” said François Thibault. “I’ve worked hard to create a spirit of outstanding quality and character. It is the world’s best because it is made like no other and feels exceptionally smooth in a dry martini or in other cocktails.”
In the same way that François Thibault flew beyond the norm and defied convention when he set out to create a luxury vodka with taste, visitors to GREY GOOSE Boulangerie François should expect the unexpected when stepping into the bakery van to discover the intimate and luxurious martini cocktail bar.
Designed by restaurant interior expert du jour, Shayne Brady of BradyWilliams, the world’s most intimate martini cocktail bar will feature a striking bar hosted by GREY GOOSE UK Brand Ambassador, Omar Sequera, and bar stools for two guests.
The twenty-minute pre-booked, personalised martini cocktail consultations will be hosted by Omar Sequera, where guests will be guided through a series of surprising taste experiments and will learn about the five elements of taste – sweet, sour, bitter, salty and umami – in order to discover which taste profile suits them best. The perfect martini cocktail to suit their taste will then be served for the guests to enjoy. Personalised cocktail recipes will be gifted to each guest as they depart.
The GREY GOOSE ‘Stirred Not Shaken’ Martini Gift Set will also be available for £65 from Selfridges, Harvey Nichols and Fortnum & Mason from November. GREY GOOSE believes stirred is the best way to enjoy the perfect Martini and so, to complete your GREY GOOSE Martini experience, the gift set includes a bespoke mixing glass which integrates a graceful and unexpected twist into the glass, along with a 70cl bottle of GREY GOOSE vodka and the iconic lone goose stirrer, making this the perfect gift for Martini lovers.