McCain is throwing out the roast dinner rulebook and opening the doors to its own speciality restaurant Roastaurant is celebrating the diversity of one of tour nation’s favourite meals. 😛 🍴 🙋
McCain has conducted research and found out that unconventional versions of the Sunday dinner stalwart are on the rise, the Roastaurant is designed for people to enjoy their perfect Roast combination and ultimately help settle the Great Roast Debate! Get a roast dinner with a choice of over 100,000 possible roast combinations in a pick ‘n’ mix style menu which have been based off the research findings.
Featuring a unique ‘gravy microbrewery’, similar to a craft ale tap room, and a giant six metre squared roast potato platter filled with thousands of McCain Roasts, the Roastaurant is set to bring the ultimate roast dinner debate experience to London.
To accommodate all roast dinner habits, no matter how quirky they may be, the menu will feature a much broader choice of items on offer then what you’d usually expect to see on a roast dinner plate. Whether it’s pigeon with onion rings covered in chocolate gravy, 0r beef brisket accompanied with a fried egg and a side of charred pineapple, the McCain Roastaurant will be dishing up a whole host of exploratory roast combinations.
Taste bud hackers The Robin Collective are running a gastronomical adventure that explores the senses through a variety of interactive, edible and ingenious experiences.
Located at the top of Brick Lane in Shoreditch, what at first appears to be a small, unassuming soda shop, is quickly transformed as visitors crawl through a secret entrance to embark on a journey of taste discovery over four rooms that will explode the five senses. From a cola rain room and the UK’s first edible cherry tree to molecular mocktails from leading mixologists, this multisensory flavour experience will unlock the senses and challenge perceptions of taste in ways that have never been done before.
A haven for adventurous foodies and cola lovers alike, alongside the fully immersive edible journey, The Cherry Rooms will also host a series of free 45-minute workshops. The dynamic duo behind the concept, The Robin Collective, will host the ultimate ‘supertaster’ test in their Flavour of Science workshop, whilst beauty expert Hattie Fieber will give lessons on the next big craze – edible beauty treatments. One of London’s finest mixologists Michael Stringer has created a unique Pepsi Max Cherry molecular mocktail for visitors to enjoy whilst they indulge in this bold and unexpected experience.