Doors: noon–9pm (6pm on Sundays)

@ The Old Selfridge Hotel, 1 Orchard St, London W1H 6HQ


Fifth & 57th, the corner where Tiffany’s iconic New York flagship is located, known around the world as the crossroads of style and luxury. The installation explores this fabled corner and Fifth Avenue, with all the energy and excitement of New York City, where Tiffany was founded in 1837.

The installation will be based in the Old Selfridges Hotel, which is adjacent to Selfridges department store. Visitors enter through the doors of a subway car and may stroll the avenue lined with buildings constructed of hundreds of boxes and light projections of architectural details and Manhattan’s bustling street life. The flagship’s storefront greets visitors with window displays by the legendary Gene Moore, who designed Tiffany’s windows from 1955 through 1994. Nearby, a master engraver will offer complimentary hand engraving of Tiffany designs purchased at Selfridges during the run of the exhibition.

Visitors will find a bench with a magnolia tree, a prominent motif in the stained glass masterworks of Louis Comfort Tiffany, son of the company’s founder and a leading American designer of the late 19th and early 20th centuries. This romantic setting recalls Central Park, where couples from around the world become engaged with a Tiffany diamond ring, the ultimate symbol of true love.

The installation explores the city’s sights and sounds at a cinema, which features a montage of films on the launch of the new Tiffany CT60™ timepiece, as well as the company’s watchmaking heritage established by founder Charles Lewis Tiffany, who exemplified the famous phrase—New York Minute. Charlie’s, a bar appropriately named for Mr. Tiffany, will be open for cocktails inspired by the Big Apple and will host live musical performances. Pretzels or coffee are available from a vendor’s sidewalk cart, a staple of New York’s street life.