Doors: 10.00am-8.30pm

@ South Molton Street, London (near Bond Street Tube station)

Tickets: free, book online


An exceptional fifteen minute experience, encapsulating the unique history and alchemy behind the creation of Dom Pérignon.

Opening its doors on South Molton Street, in the Lanes of Mayfair, the striking installation entitled ‘Transformation’ will take you on a multi-sensory journey to uncover the magic of Dom Pérignon, through the exploration of sight, sound and taste, starting with a tasting of Dom Pérignon vintage 2006. Open for just four days, ‘Transformation’ is a one-off experience, not to be missed.

Dom Pérignon is unique, only releasing vintage champagnes, created using the best grapes from an exceptional year’s harvest. Transforming in the cellars over time, each vintage evolves in a succession of peaks known as Plénitudes, offering different expressions of the same vintage. Dom Pérignon’s champagnes reach their first Plénitude (P1) after seven years and the second Plénitude (P2) after 15 years.